The Managing Director - Technology Commercialization at Eternal Energy, Mr Ashraf Zeid lead the Lunch n’ Learn session on May 10, 2019 at The Cannon. The session reviewed key factors in ascertaining technology readiness levels and associated commercialization strategies for Oil & Gas SME’s, both existing as well as new market entrants.
The attendees were provided with an overview of the current Middle East & North Africa business environment, including business, regulatory and cultural aspects. The MENA portion of the session also covered the process of commercialization and deployment of innovative technologies in MENA, including associated challenges, strategies and factors as well as the journey, pathway, and bridges of SME companies in penetrating the MENA market.
The session, SME’s Growth & Technology Commercialization, was well attended by a host of entrepreneurs and Eternal Energy looks forward to running the regular program at The Cannon Houston’s new flagship opened this summer.
